Ultimately, the marketer is the individual responsible for what will and what will not generate revenue for the organization. ![]() Innovation and R&D are very important, especially in the area of cosmetics and personal products. ![]() In today’s hypercompetitive, globalized marketplace, product development is largely a function of assessing market needs and delivering goods and services to meet those needs. Marketing is much more than most people think, and much more than just a great story. Skepticism aside, it’s important to understand that marketing is not merely advertising or selling, but the execution of a carefully planned strategy. Sometimes it’s a good thing, since marketing is what drives revenue for the organization.
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